About Peter Cox and Leadership Dynamics

Peter (Coxey) grew up in one of the toughest areas of Western Sydney, though despite the many challenges this presented on many levels, he completed his Bachelor of Business, majoring in Marketing/Economics at the NSWIT.


The success he is most proud of however is his marriage to Debbie, the love of his life, in 1987, and raising their two sons, Dane and Jarrod, in a beautiful part of Northern Sydney.


In 1988, Peter and Debbie established their own sales & marketing business which has now expanded into 29 countries.  Their success is largely attributed to diligently and consistently applying key leadership principles to continually grow the leadership potential of their people.


They learnt a long time ago that,


“The product is not the product, the product is people!”


You can’t do anything great without a high performing team around you.

Peter is ultimately driven to build stronger leaders so they can live better lives.

Leadership Dynamics Australia was established in 2002 to enable Peter to better share his 30+ years of experience and leadership processes with others, to help them achieve their vision for their own business and the vision they have for their own life.

Peter works alongside CEO’s, Company Directors, Business Owners, Sporting Organisations and their key leaders to grow Leadership thinking and behaviours and to develop a Winning Team Culture.


His unique leadership process is tailored to the individual needs of each organisation, though it often encompasses his famous one on one mentoring, leadership events/workshops and team building sessions.


Some of his clients include Bellevue Capital Financial Services, Provident Super Strategies, Prpty360, EOS, Info Trust, Leadbolt, Nextpond, ANZ Bank, Westpac, Renascent Constructions, Gregory Jewellers, Excite Holidays, Urban Fitness, Omega Services, Braeside Building, Aris Construction, Signature Camper Trailers, MCR, Vobis Equity Attorneys, Wendy Wu Tours and Cosmo Cranes.


Peter’s LD process has brought significant growth to his corporate and business clients, some achieving up to 1000% growth over a 10-year period.

To lead, you need to allow yourself to be led, and over the last 30 years, Peter has been mentored by significant global entrepreneurs who exemplify Leadership.


This has enabled him to become an internationally recognised Leadership Specialist, creating a desire in individuals to grow in Leadership by bringing about a change in their thinking and creating an understanding regarding what Leadership is really all about.

The Leadership characteristics and principles Peter brings into an organisation leads to greater effectiveness and business performance.

He does this by:

  • Improving communication,
  • Increasing formality,
  • Elevating unity and harmony and,
  • Greatly increasing levels of accountability and respect (the two key platforms of a successful organisation).


These all drive a winning team culture.

Peter has a strong ability to identify Natural Leaders and to empower them to raise their level of influence to lead, not follow.

This leads to heightened effectiveness because Natural Leaders work “on” the business instead of being caught up “in” it, to lead for growth and achieve the vision.

Peter also leads several Australian Boards providing an independent viewpoint and, on many occasions around the world, he is a key note speaker for audiences from as little as a few hundred up to 45,000 people.

In 2002, Peter authored his first book, “The Dream Is Everything”, which tells Peters story from the early days in business and in life and the valuable lessons he’s learnt along the way.

In 2005, Peter was awarded a senior leadership role with the Manly Sea Eagles National Rugby League Team.  He worked closely with Head Coach, Des Hasler, and his elite players.  The leadership culture and thinking that Peter bought to the team was one part of the organisation’s strategy which resulted in NRL Premierships in 2008 and 2011.  Peter’s leadership expertise was of great value during the seven NRL Final Series in a row, personally mentoring the Head Coach and key players with leadership responsibility.

For the 2014, NRL Season Peter worked closely with Head Coach Michael Maguire and all 25 NRL players of the South Sydney’s National Rugby League Team.  His LD process was a new strategy that added to their overall Football program and contributed significantly to South Sydney winning their first Premiership since 1971.

In 2015, the FFA engaged Peter to lead the Australian Women’s Football Team, The Matildas, as part of their World Cup preparation for June 2015, to build their Team Culture and to develop a Leadership Group. His mentoring contributed to The Matildas creating Australian Football History knocking Brazil out of the 2015 World Cup and progressing to the Quarter Finals.  In October 2015, The Matildas took out the A Team of the year award, recognised by the Australian Health “I Support Women in Sports Award” ahead of the Women’s Netball & Hockey Teams who are current World Champions.

If you would like to talk further how Peter’s Leadership Dynamics process can be of benefit to you, please contact Peter on 02 9540 5112.



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