Peter Cox

Peter Cox grew up in one of the toughest areas of Western Sydney. Peter has been married for 27 years to his wife Debbie and has two sons Dane (21) and Jarrod (19). After leaving school, Peter completed his Bachelor of Business majoring in Marketing/Economics at the NSWIT graduating in 1984. In 1988 Peter Cox and his wife Debbie started their own Sales & Marketing business and over the last 26 years have used key leadership principles to continually expand their business.

The audiences that Peter Cox has communicated to have been as large as 45,000 to one on one mentoring, empowering and nurturing people to reach their leadership potential.

Leadership Dynamics

In 2002, Peter Cox started a leadership development business in Australia, Leadership Dynamics, for CEO’s, Company Directors, corporations, businesses and sporting organisations, which includes one on one mentoring, leadership events, leadership facilitation and leadership development of key organisational leaders. Having the leadership responsibility to develop the Organisational Culture and driving Accountability and Respect is what Peter Cox brings into any organisation.

The launch of Leadership Dynamics coincided with the release of his first book “The Dream Is Everything”, which sold 12,000 copies on its release.

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In 2005, Peter Cox commenced a senior leadership role with the Manly Sea Eagles National Rugby League Team and its Head Coach Des Hasler and his elite players. The leadership culture and thinking was one part of Manly’s strategy resulting in NRL Premierships in 2008 and 2011. Seven NRL Final Series in a row and a World Club Challenge win in 2009, Peter’s Leadership expertise was of great value to the Head Coach and key players who had leadership responsibility.


For the 2014 NRL Season, Peter Cox commenced his Leadership Dynamics Process with South Sydney’s National Rugby League Team working closely with the Head Coach, Michael Maguire, and all 25 NRL players. He drove and stimulated a strong team culture of accountability and respect, developing the leadership potential of all the 25 NRL players and South Sydney’s Premiership Winning Coach Michael Maguire. Peter’s Leadership Dynamics Process was a new strategy added to the South Sydney NRL Programme in 2014 and contributed to the South Sydney Rabbitohs winning their first premiership since 1971 – 43 years later. The Rabbitohs also went on to win the Auckland 9’s and the World Club Challenge in early 2015.


The Australian Women’s Football Team, The Matilda’s, signed Peter in 2015 to aid them in their preparation for the World Cup in Canada. He worked intensely with Alen Stajcic, the coaching staff and all the players to develop a winning team culture and developing the leadership potential of every individual on the team.  The Matilda’s went on to achieve the best result to date of any Australian team in a World Cup – male or female – making it to the Quarter Finals, only going down to Japan by one goal in the 87th minute of the game.


To lead you need to allow yourself to be led and over the last 27 years Peter Cox has been mentored by some significant global entrepreneurs who exemplify leadership. This has enabled him to become a Leadership Specialist in creating a desire for individuals to grow in leadership by creating a change in their thinking and understanding what leadership is really all about.


The Leadership characteristics and principles Peter Cox brings into an organisation leads to greater effectiveness, improves communication, increases formality and elevates unity and harmony.


Peter has a natural ability to identify “Natural Leaders” and to empower them to raise their level of influence. This leads to greater effectiveness because the “Natural Leaders” work “On” the business instead of “In” the business with greater clarity Leading4Growth.


Peter Cox leads several Australian Boards and has led people for the last 27 years. He has a passion for helping people to lead, not follow.


Leadership Dynamics is a leadership system to build greater leadership strength.

FREE Copy of Peter's Book.

Simply add your details below and we'll send you a free digital copy of copy of Peter's book, "The Dream Is Everything", valued at RRP$24.95. It's already sold more than 12,000 copies.

You'll also receive Peter's monthly Leadership e-bulletin, "Coxey's Leading4Growth Nugget" to keep you up to date with the latest Leadership strategies.

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Connect With Coxey!

Why not book an obligation free consultation with Peter to discuss how the Leadership Dynamics process can benefit you.