Leadership Dynamics

Leadership Dynamics


Peter Cox

Peter (Coxey) grew up in one of the toughest areas of Western Sydney.  Though despite the many challenges this presented him, he completed his Bachelor of Business, majoring in Marketing/Economics at the NSWIT graduating in 1984.


The success he is most proud of is his marriage to Debbie, the love of his life, in 1987, and together they raised their two sons, Dane and Jarrod and now live in a beautiful part of the Gold Coast, Queensland.


In 1988, Peter and Debbie established their own Sales & Marketing business and over the last 30 years they have expanded their business into 29 countries, with a salesforce of over 15,000 people.


It wasn’t always smooth sailing, but they achieved their success by diligently and consistently applying key leadership principles to continually grow the leadership potential of their people.


They learnt a long time ago that,

“The product is not the product, the product is people!”


You can’t do anything great without a high performing team around you.


Peter is ultimately driven to build stronger leaders so they can live better lives. To achieve this vision, he established Leadership Dynamics Australia in 2002 to share his 30 years of experience and leadership processes with others, to help them achieve their own vision for their business and the vision they have for their life.


Peter works alongside CEO’s, Company Directors, Business Owners, Sporting Organisations and their key leaders to grow leadership thinking and behaviours and to develop a winning team culture.


His unique leadership process is tailored to the individual needs of each organisation, though it often encompasses his famous one on one mentoring, leadership events/workshops and team building sessions.


Some of his corporate and business clients include the Usher Group,  Get My Course, Bellevue Capital Financial Services, Provident Super Strategies, Prpty360, EOS, Info Trust, Leadbolt, Nextpond, ANZ Bank, Westpac, Renascent Constructions, Gregory Jewellers, Excite Holidays, Urban Fitness, Omega Services, Braeside Building, Aris Construction, Signature Camper Trailers, MCR, Vobis Equity Attorneys, Wendy Wu Tours and Cosmo Cranes.


Peter’s Leadership Dynamics process has brought significant growth to his corporate and business clients, some achieving up to 1000% growth over a 10-year period. Another client achieved a 400% growth in profit and zero staff turnover in an extremely tough market.


To lead, you need to allow yourself to be led, and over the last 30 years Peter has been mentored by significant global entrepreneurs who exemplify Leadership. This has enabled him to become an internationally recognised Leadership Specialist, creating a desire in individuals to grow in Leadership by bringing about a change in their thinking and creating an understanding regarding what Leadership is really all about.


The Leadership characteristics and principles Peter brings into an organisation leads to greater effectiveness and business performance. He does this by:

  • improving communication,
  • increasing formality,
  • elevating unity and harmony and,
  • greatly increasing levels of accountability and respect (the two key platforms of a successful organisation), all which drive a winning team culture.

Peter has a strong ability to identify Natural Leaders and to empower them to raise their level of influence to lead, not follow. This leads to heightened effectiveness because Natural Leaders work “on” the business instead of being caught up “in” it, to lead for growth and achieve the vision.


Peter also leads several Australian Boards providing an independent viewpoint and, on many occasions around the world, he is a key note speaker for audiences from as little as a few hundred up to 45,000 people.


In 2002, Peter authored his first book, “The Dream Is Everything”, which documents his journey so far and the life and business lessons he’s learnt along the way.


In 2005, Peter was awarded a senior leadership role with the Manly Sea Eagles National Rugby League Team, he began working closely with Head Coach Des Hasler and his elite players.  The leadership culture and thinking that Peter bought to the team was one part of the Organisation’s strategy which resulted in NRL Premierships in 2008 and 2011.  Peter’s leadership expertise was of great value during the seven NRL Final Series in a row, personally mentoring the Head Coach and key players with leadership responsibility.


For the 2014, NRL Season Peter worked closely with Head Coach Michael Maguire and all 25 NRL players of the South Sydney’s National Rugby League Team.  His LD process was a new strategy that added to their overall Football program and contributed significantly to South Sydney winning their first Premiership since 1971.


In 2015, the FFA engaged Peter to lead the Australian Women’s Football Team, The Matildas, as part of their World Cup preparation for June 2015, to build their Team Culture and to develop a Leadership Group. His mentoring contributed to The Matildas creating Australian Football History knocking Brazil out of the 2015 World Cup and progressing to the Quarter Finals.  In October 2015, The Matildas took out the A Team of the year award, recognised by the Australian Health “I Support Women in Sports Award” ahead of the Women’s Netball & Hockey Teams who are current World Champions.


If you would like to talk further how Peter’s Leadership Dynamics process can be of benefit to you, please contact Peter on 02 9540 5112.

For the 2014 NRL Season, Peter Cox commenced his Leadership Dynamics Process with South Sydney’s National Rugby League Team working closely with the Head Coach, Michael Maguire, and all 25 NRL players. He drove and stimulated a strong team culture of accountability and respect, developing the leadership potential of all the 25 NRL players and South Sydney’s Premiership Winning Coach Michael Maguire. Peter’s Leadership Dynamics Process was a new strategy added to the South Sydney NRL Programme in 2014 and contributed to the South Sydney Rabbitohs winning their first premiership since 1971 – 43 years later. The Rabbitohs also went on to win the Auckland 9’s and the World Club Challenge in early 2015.

The Australian Women’s Football Team, The Matilda’s, signed Peter in 2015 to aid them in their preparation for the World Cup in Canada. He worked intensely with Alen Stajcic, the coaching staff and all the players to develop a winning team culture and developing the leadership potential of every individual on the team.  The Matilda’s went on to achieve the best result to date of any Australian team in a World Cup – male or female – making it to the Quarter Finals, only going down to Japan by one goal in the 87th minute of the game.