The Product Is Not The Product.
Discover how to grow a high performance team culture to drive outstanding business performance
Online Leadership Development Program - growing a high performance culture


30 minutes
per week


$297 for 12 modules
$24.75 per module




100% money back

Simon McKay Managing Director, and Co-Founder, InfoTrust

“The Leadership Dynamics process has enabled us to really elevate ourselves as leaders, and it’s elevated the team around us. ….. everyone in the business feels more empowered and therefore more accountable and is better at what they do. The value that we’ve got has been quite overwhelming.”

Jo Arvonen Co-Owner, Aris Building Services

“The most amazing thing was, following the Leadership Dynamics process, it allowed us to actually turn our business around in the three year period to where it is – back to best profits that we’ve ever had, after 25 years in business.

Michael Maguire Head Coach, Wests Tigers NRL and NZ Kiwis International Team

“The biggest thing about Peter’s process is making young men, young ladies, and even growing executives at CEO levels and administration levels to be better at what they’re doing and grow an organization.”

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Client Testimonials

Hear from some of our clients


In what key areas does your business need to grow?
If you really want to grow, complete this 1-minute business growth health check to find out.


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Grow your leadership effectiveness.

Your leadership drives everything.

Discover key leadership strategies to grow your influence and maximise your leadership effectiveness to grow a high-performance business and sustain it for the long term.

Discover how to grow and lead a high-performance team around you, who are 100% loyal and who are sold out to you as the leader and the vision you have for the business.

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Grow a high-performance team culture and business.

Discover how to grow and lead a high-performance culture where you and your people excel and thrive together in unity and harmony.

Discover how to inspire innovation to drive productivity, creativity, ongoing performance improvement, and end results for your customers and clients.

Discover how to grow a business that attracts profitable clients because you and your team produce world-class work and it’s evident you all enjoy what you do.

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Grow the level of your employee engagement.

Discover how to dramatically grow the level of engagement of each of your team members in their role and in your business.

Discover how to get each individual crystal clear on your vision for the business, their role in achieving it, and then empower them to go and do it, to the best of their ability.

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Grow your recruitment and retention of high performing team members.

Discover how to save countless hours and resources in recruitment, and the frustration caused by hiring the wrong person, by knowing how to place the right people in the right roles.

Discover key strategies to grow and retain your star performers and have them working together in harmony, creating a high-performance team.

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Grow your long term strategic thinking – get ON your business.

Discover strategies and processes that will free up your time to think strategically about your business and plan for the future (not just caught up in the day to day busyness).

L4G will provide a clear road-map to help you lead your business to the next level and beyond.

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Grow a business that doesn’t rely solely on you.

Discover how to grow a high-performance team around you, to whom can you can delegate to, and, who can complement your skillset, so the business doesn’t rely solely on you, giving you more time for the other things you love doing…remember those? Have more choice and freedom.

Discover how to recruit a leadership mentor for you to seek support and wisdom from so you can significantly grow your leadership effectiveness and your business.

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Grow a strong and resilient mindset.

Discover how to grow and maintain a strong and resilient mindset to enable you to keep you and your team climbing together, even through the extremely challenging times in business.

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Grow a balanced and happy home life.

Discover how to grow a business that doesn’t rely solely on you to free you up so you can spend regular, quality time with loved ones and to do the things you love to do.

Discover how to better understand yourself and those you surround yourself with, to give you greater insight into how to make your relationships thrive, in harmony.


Peter Cox, CEO of Leadership Dynamics and author and creator of Leading4Growth, has over 30 years of experience growing high-performance leaders and teams. He’s not guessing.

Peter works alongside Business Owners, CEO’s, Company Directors, and professional sporting coaches and their key leaders, implementing his highly sought after Leadership Dynamics process. He grows leadership thinking and behaviours to build their level of influence and to develop a winning team culture – key factors to maximise business performance.

Discover Peter’s Leadership Dynamics process in the Leading4Growth Online Leadership Development program – a culmination of 30+ years hands-on business experience growing his own businesses since 1994 and those of his Leadership Dynamics clients since 2003.


When working with many business owners, we frequently hear these sentiments and frustrations:





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Your investment.

Time: 30 minutes per week to watch the video and complete the workbook.
We recommend doing one module per month, however, you can progress at your own pace.

Money: 12 modules for only $297.
This equates to a little over $24 per module.

Value: For all the intellectual property and resources, plus live access to Peter every 2 weeks, the value for 12 months is in excess of $10,000.

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It's personal, practical and accountable.

Peter and the L4G team have developed workbooks to allow you to think deeply about your own business and apply what you’ve learned from the module to your own situation.

Peter also shares his highly effective and practical tactics you can implement straight away into your business.

There’s a Priority Action Plan for each module to help you identify the key priorities you identified, then to help you plan the next steps to address/implement them and keep you accountable for doing it.   

L4G goes beyond the theory.  It’s hands-on, personal, and highly practical.

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How it works.

Upon enrolment, you’ll receive 12 modules. Each module contains:

  • 2 or 3 x 10 minutes of video teaching from Peter
  • The module workbook (downloadable or online) to help you apply what you’ve learned to your own unique business
  • Practical tactics you can implement in your business
  • A personal Priority Action Plan to keep you accountable to implement your key learnings.
  • Access to the L4G Online Community
  • A bi-monthly live mindset session with Peter in the L4G Facebook Community, “An Hour of Power with Coxey”
  • Access to special leadership webinars and live events
  • A summary of the key learning points
  • A quiz
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You will be supported by the L4G online community.

By signing up for the L4G Online Leadership Development Program you also become a member of the L4G Leadership Community.

This enables you to communicate with our team at L4G and the other members of the L4G community, to ask any questions you have and to support one another.

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You will be stimulated and motivated to grow.

If you want things to change, then your thinking must truly change. Leading4Growth will powerfully stimulate and motivate you to grow all areas of your professional and personal life.

To be a highly effective leader requires not just intentions but people’s whole energy, heart, spirit, and conviction, and this is what Leading4Growth leads you to do.

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Twice-monthly mindset sessions - "An Hour of Power With Coxey"

The L4G Community also has access to live mindset sessions with Peter – “An Hour of Power with Coxey” where Peter, in his unique, infectious and energetic style, will empower you with strong mindset thinking, tools, and tactics to help you grow and maintain an empowered and resilient mindset. He’ll also answer any questions you have.

We’re also hosting Leadership Webinar Events covering the biggest issues in leadership and the ones impacting you. You’re not alone in your leadership journey. We’ve got your back.

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You will be given proven, world class Leadership strategies and tactics.

L4G will give you all the strategies and tactics necessary to see you go from strength to strength in your Leadership. Peter Cox, an experienced and successful businessman and leader, has utilised these strategies and tactics to grow his own businesses and those of his clients. One of his businesses is in 28 countries with 15,000 team members.

No theory here – just tried and tested methods utilised in many different businesses and elite sporting teams.

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Easy online access, available anytime.

You can access the Leading4Growth Online Leadership Development Program at any time and revisit the modules as many times as you like.

Our website is optimised for all mobile devices so you can access the course wherever you are, on any device.

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Client Testimonials

Hear from some of our clients

Mark Hurd, former CEO of Oracle, posted a list comparing the Top Fortune 500 companies in 2015 to that same list in the year 2000.

Do you know what he found?
Over half the companies on the list in the year 2000 were gone!!

A lack of leadership and a lack of a winning team culture.

They relied too much on their history and did not continually invest in building Leadership strength and creating an outstanding team culture 


Leading4Growth gives you practical Leadership strategies and tactics you can implement straight away to grow your business.

In the first 12 modules we’ll cover: 

Topic 1.

How To Successfully Implement Effective Change and Sustain it for the Long Term.

In business today it’s “adapt or die”. If we don’t continually keep up with market trends and change the way we do things, we will not survive in the long term.

This module will challenge you about what you might need to change in your business, or with yourself, to move forward and achieve the vision you have for your business and your life.

It will also arm you with highly effective strategies to help you implement and drive effective change.

Topic 2.

Why It’s Essential to Have a Mentor and How to Find One That’s a Good Fit for You.

Every great leader in history has had a mentor. Every single one. Peter will share his absolute passion and conviction why every leader who wants to do great things needs a mentor.

He will also share how to identify a person to lead you and the long list of benefits of having one will bring to your life and Leadership.

Topic 3.

How to Get Crystal Clear on Your Vision and Drive it to Fruition.

It’s imperative all leaders have a clear vision of where they want to take their business, team, or organisation. It’s also imperative that their team not only knows this but also buys into and gives 100% support and energy to it. Not an easy feat.

Peter will take you through the necessary strategies and processes you need for establishing a clear vision and leading your people to adopt the vision like it was their own.

Topic 4.

How to Grow a Highly Engaged and High Performing Team Around You.

A recent 2018 Gallup Poll found that only 53% of employees are engaged in their workplace –  they come to work, do the minimum, and would leave for a slightly better offer.  Not good!!

The Poll also found that knowing what’s expected of them is a driving force of employee engagement, however, only approx 50% of employees actually know what’s expected of them at work.

Peter will show you how to determine, set, and clearly communicate your expectations to grow a highly engaged and empowered team to fuel a successful business for the long term.

Topic 5.

How to Become a Leader People LOVE to Follow.

You’re not a leader, regardless of your title, unless people are following you, and to do this, you need influence. Not the “do this or I’ll fire you” kind of influence, but true influence where people follow you with 100% loyalty and commitment, through the good times and the tough ones.

Peter will give you proven strategies and tactics to enable you to exponentially grow your level of influence and strengthen your leadership to drive the achievement of the vision.

Topic 6.

How to Utilise One on One Communication to Powerfully Drive Business Performance.

One on one communication is one of Peter’s most powerful leadership strategies. Over the last 30+ years, he has conducted over 17,000 One On Ones in his own business and for his clients. It’s the most successful leadership strategy to build trust, increase loyalty, plant vision, drive clear expectations, to duplicate right thinking, change behaviours, change the heart and spirit of a person, resolve conflict, to increase unity, and much more.

Peter will impart his learning and wisdom from his 30+ years of experience in conducting one on ones. He’ll show you the vast importance and huge benefits of this process and how to set up and conduct effective one on ones in your own organisation, business or team.

Topic 7.

How to Build a High-Performance Team Culture to Fuel Long Term Success.

If you have talented people in a bad culture, you lose. If you have ok people in a great culture, you start to win. If you have both, you have exciting times ahead.

To achieve a stellar performance from your team, you need to build a winning team culture. You can’t build anything great on your own. It is critical as the leader you build your culture. Without it, you will do nothing significant.

Peter has been building winning team cultures for 20+ years in both the business world and in elite sport. He will share with you his best strategies to build a team culture in which your people will excel.

Topic 8.

How to Develop a Harmonious and Unified Team to Produce Outstanding Results.

The best successes that have ever been accomplished in this world have been achieved by teams who work in unity and harmony together – thriving and striving together.

There are some key strategies and tactics you need to do this. Peter will take you through each one he uses in his own businesses and those of his clients, step by step.


Leading4Growth delivers world class Leadership teaching based upon 30+ years of Leadership experience.

Peter has been leading his own teams since 1988 and leading others in businesses (large and small) and professional sport. Peter has achieved great success for himself and his clients utilising the Leadership principals and strategies he will share with you.

Leading4Growth helps you grow a strong and resilient mindset.

Once you enroll, you’re given access to the L4G Team and Community. Twice a month, the L4G Community can attend live online mindset sessions with Peter –“An Hour of Power with Coxey”, where he’ll share his highly effective mindset strategies and will empower you with his unique, energetic, and inspiring style, to assist you and your team to keep climbing.

You can also ask questions of Peter and the L4G Community on any leadership challenges you’re facing.

No one delivers Leadership like Peter Cox.

His conviction, his passion, and his strong desire to build outstanding leaders and business owners are second to none. His clients value and respect these qualities and utilise them to drive them to further success. Peter is also a sought after leadership speaker around the world.

Leading4Growth is practical.

You are given the tools to truly apply what you’ve learned to your unique situation. Each module contains a practical workbook, notes of the key points, practical tactics, an interactive quiz and a Priority Action Plan to assist you in planning key module learnings you identify and to ensure you implement them.

This ensures you apply what you have learned in each module, to your own business; something critical for your success.

Leading4Growth will stimulate and motivate your thinking.

There’s little reason to join a program that doesn’t challenge the status quo because if your thinking doesn’t change, then you will remain exactly where you are now.

Peter will shake up your thinking when it comes to Leadership and provides you with proven strategies, tools and tactics to grow and strengthen your Leadership.

Leading4Growth has a Money Back Guarantee.

We offer a Money Back Guarantee. If you’re not happy with the L4G Online Leadership Development Program for any reason, we’ll refund you, no questions asked, except for how we can improve.

Leading4Growth can be accessed anywhere, at any time, on any device.

It can be done in-house, at home, on the way to work – whenever and wherever you like. Our site is optimised for all mobile devices so it’s really easy to access the L4G program.


Leadership Coach Peter Cox
Leadership Coach Peter Cox


12 modules of Leading4Growth are only $297.

This equates to a little over $24 for each module.


It will take approx 30 minutes each week to watch the video and complete the workbook.

Each module has 3 parts. We recommend doing one part per week or one module per month, however, you can progress at your own pace.


For all the intellectual property and resources, plus live access to Peter every 2 weeks, the value for 12 months is in excess of $10,000.


If you’re not happy with your purchase of the L4G program within the first 60 days, we’ll refund your money no questions asked. 



It is an online leadership program that encompasses Peter Cox’s Leadership Dynamics process, built on over 30+ years experience successfully leading and growing his own businesses since 1988 and helping his clients do the same, since 2003. It stimulates and motivates your thinking when it comes to leadership, teaching you proven, world-class leadership principles, strategies, and tactics you can immediately implement into your own business. 

You receive the first 12 modules upon enrolment. 

Each month you will receive a new module that contains:

  • 2 – 3 x 10-minute video modules from Peter.
  • The module workbook and key learning notes to help you apply what you’ve learned to your own business.
  • A Priority Action Plan to assist you in planning how to implement the key priorities you identified in the module and to keep you accountable to do them.
  • Key Tactics to help you implement the strategies in the module.
  • An interactive quiz to ensure you remember the key points.
  • Access to the private L4G Team and Community to ask questions and for support.
  • Q&A sessions with Peter.
  • A bi-monthly L4G Community live mindset session with Peter – ” An Hour of Power with Coxey”

Peter has worked with both large and small organisations, from plumbers to banks, from medium-sized law firms to large building companies, from professional golfers to professional sporting teams. Peter has taken his years of successfully leading people and designed the L4G program specifically for Business Owners, like yourself. In every module you’re provided with all the strategies and tools you’ll need to get ON your business, instead of caught up IN it.

Your Leadership impacts everything so if you would like to build upon your current leadership capabilities and become the kind of leader you want to be to take your business to where you want it to go, then the L4G Online Leadership Development Program is for you. 

Yes, we do! We offer reduced subscription rates depending on the number of your people you’d like to sign up. Contact us ( and we’ll send you a special team price. 

Upon enrolment, you’ll receive the first 12 modules. After 12 months, you’ll receive access to the next 12 modules, upon renewal of your subscription.

All the course materials, downloads and instructions are provided in a Members Only site that you will have access to once you register. Our website is optimised for all mobile devices so no matter how, when or where you like to learn, we’ve got you covered. Too easy. 

It’s a yearly charge.

You can pay by Credit Card. 

If you’re not happy with the L4G program for any reason, we’ll refund you the full amount, no questions asked.

Our team is here to support you! Email us at We’re only too happy to answer any questions you may have.


Huge Bank of Resources

Access to Courses, Case Studies, Workbooks, Learning Notes Articles, Quizzes. Everything ready for you to implement into your business.

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Share Questions

All members are connected with leaders and other members! Start asking the important questions.

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Learn Anywhere

Log in whenever you want. On your phone, computer or Ipad

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In what key areas does your business need to grow?
If you really want to grow, complete this 1-minute business growth health check to find out.