Professional Sport

Leadership Development

In 2014, Peter commenced his leadership consultancy with the South Sydney Rabbitohs Rugby league team. He worked closely with the Head Coach, Michael Maguire, the coaching staff and all the players. He drove and stimulated a strong team culture of accountability and fostered the leadership potential of all the players and coaching staff. The South Sydney Rabbitohs won their first NRL Premiership in 43 years in 2014 and then went on to win the Auckland 9’s and the World Club Challenge in 2015.

On the back of Peters 2014 success with the Rabbitohs, the Australian Women’s Football Team, The Matilda’s, signed Peter in 2015 to aid them in their preparation for the World Cup in Canada. He worked intensely with Alen Stajcic, the coaching staff and all the players to develop a winning team culture and developing the leadership potential of every individual on the team.  The Matilda’s went on to achieve the best result to date of any Australian team in a World Cup – male or female – making it to the Quarter Finals, only going down to Japan by one goal in the 87th minute of the game.

In 2005 Peter commenced a senior leadership role with the Manly Sea Eagles National Rugby League Team, its Head Coach and elite players. The leadership culture and thinking was one part of the organisation’s strategy resulting in NRL Premierships in 2008 and 2011. Seven NRL Final Series in a row and a World Club Challenge win in 2009, Peter’s Leadership expertise was of great value with the Head Coach and key players who had leadership responsibility.

For the 2010/2011 season Peter commenced a senior leadership role in the A-League with the Newcastle Jets Football Club working closely with the Head Coach and the players.

A leadership template is tailored to the individual needs of each client, whether it is a team or an individual.

The development of the leader within the individual is the prime focus and this creates a desire to lead, increasing the level of influence with team mates around them both on and off the playing field.

The number one characteristic to lead is Influence – Follow Me.

This process is as a group or one on one and, having Peter as an outside influence who is respected as a leader, results in a change in thinking.  If your thinking doesn’t change nothing changes and in professional sport, mental preparation is as important as physical preparation.

Team Empowerment

Conducting Group Sessions discussing key leadership principles to nurture and empower not only an individual player but the team as a whole, to lead and not follow.

Interaction fuels action and winning teams learn how to communicate honestly with each other, which raises the level of individual accountability in front of their team mates.

Effective teams have team mates who are constantly talking to one another and in a team environment communication is a key instrument of leadership. Communicating together means winning together because trust increases due to honesty and positive reinforcement from player to player.

The Leadership Group Sessions from a team perspective are of real value having an outside influence who is respected and who has earned the players’ trust –  they will allow Peter to challenge their thinking on Leadership.

Alen Stajcic
Head Coach, Australian Women’s Football Team

Michael Maguire
South Sydney NRL Premiership Winning Coach 2014

Sam Burgess
Player, South Sydney Rabbitohs

Donny Singe
Head Strength & Conditioning Coach
Manly Warringah Sea Eagles

Greg Inglis
Player, South Sydney Rabbitohs

Jason King
Player, Manly Warringah Sea Eagles

Matt Ballin
Player, Manly Warringah Sea Eagles

“Peter Cox worked with the Manly NRL football team from 2005 – 2011. In that time, Peter coordinated and delivered a leadership-based and thinking strategy. It enlightened and promoted clear vision under which the players learned to deal with times of adversity both on and off the football field. The players and staff were enriched by the experiences that Peter provided. During his 7-year tenure, the Manly NRL team qualified for the NRL finals 7 years in a row; qualified for 3 grand finals; and won 2 NRL premierships in 2008 and 2011. The team was well regarded by the brand of football they played. No doubt, a significant part was the visualization provided by Peter Cox”.

Des Hasler

Head Coach, Manly National Rugby League Club

From January 2015 until August 2016, Peter Cox from Leadership Dynamics, mentored me with a dynamic Leadership Program 1 on 1 and with the Matildas Australian Women’s Football Team, growing my Leadership potential.

My understanding of what Leadership really was changed my behaviours, dramatically growing my Influence resulting in me becoming the Australian Women’s Football Team Captain for the 2015 World Cup and 2016 Olympic Games.

Coxey empowered and grew me building me into a stronger Leader.

Lisa DeVanna

Captain, Australian Women's Football Team, "The Matildas"

“If your thinking about leadership doesn’t change, nothing changes”



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