Meet Peter Cox.

One of the most sought after leadership mentors and high performance team builders on the planet for business and elite sport for over 30 years.

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Peter grew up in one of the toughest areas of Western Sydney, though despite the many challenges this presented on many levels, he’s gone on to become one of the most sought-after leadership coaches and speakers globally, in addition to growing two highly successful businesses of his own over the last 30 years.

The success he is most proud of however, is his marriage to Debbie, the love of his life, in 1987, and raising their two sons, Dane and Jarrod.

Their business journey started in 1988, when Peter and Debbie established their own sales & marketing business which has now expanded into 29 countries.

Their success is largely attributed to diligently and consistently applying key leadership principles to continually grow the leadership potential of their people.

 

In 2003, Peter established Leadership Dynamics after receiving a number of requests from other business owners to do in their business what Peter had done in his. 

Leadership Dynamics has enabled him to share his leadership experience and strategies with businesses and elite sporting organisations, to help them grow high performance teams of their own to achieve the success they long for.

His unique Leadership Dynamics process is tailored to the individual needs of each business and organisation, though it often encompasses his famous one on one mentoring, leadership events/workshops and team building sessions.

Some of his business clients include the Usher Group, Central Element, Get My Course, ScaleX, Vobis Equity Attorneys, EOS, Bellevue Capital Financial Services, Prpty360, EOS, Info Trust, XAM Consulting, CEADA, Leadbolt, Nextpond, Renascent Constructions, Gregory Jewellers, Urban Fitness, Braeside Building, Aris Construction, Signature Camper Trailers, mcrIT, Vobis Equity Attorneys, and Cosmo Cranes. 

Peter’s Leadership Dynamics process has brought significant growth to his clients:

Get My Course went from 15 to 100 team members, growing 400% above budget for 3 consecutive years, and became ranked the 66th fastest-growing start-up in Australia in 2023. (Check out their case study here).

A Sydney Development Company will achieve $700 million in revenue this year, up from $70 million, after 7 years.

A Queensland Painting Business (300+ staff) has grown from $60million+ to nearly $100million with other business entities over the last 4 years.

A Sydney Cyber Security Business has recently sold for $34 million in its 10th year.

A Canberra-based Construction Business achieved their best profits ever in 3 years after 25 years in business.

A Sydney-based Microsoft Provider had a record year this year, after 32 years in business.

Peter’s success recently caught the eye of Forbes magazine and Success magazine and as a result, he was featured in their pages

In addition, he presented a TEDx talk  (93K views) in November 2021, which like Forbes and Success magazines was a huge honour.

To lead, you need to allow yourself to be led, and over the last 30 years, Peter has been mentored by significant global entrepreneurs who exemplify Leadership.

This has enabled him to become an internationally recognised Leadership Specialist, creating a desire in individuals to grow in Leadership by bringing about a change in their thinking and creating an understanding of what Leadership is really about. 

The Leadership characteristics, principles and strategies Peter brings into an organisation grows high performing individuals and teams. He does this by:

 – Ensuring the right people are placed in the right roles and stay for the long term.

 – Increasing formality.

 – Growing the leadership of the organisation and team.

 – Strengthening unity and harmony within the team.

–  Growing their people, professionally and personally.

 –  Greatly increasing levels of accountability and respect (the two key platforms of a successful organisation).

 – Growing a caring, high-performance culture where people thrive.

 – Growing the work-life balance of the people in the organisation so they can perform at their best and enjoy what they do.

 – Improving communication.

Peter has a strong ability to identify Natural Leaders and to empower them to raise their level of influence to lead, not follow. This leads to heightened effectiveness because Natural Leaders work “on” the business instead of being caught up “in” it, to lead for growth and achieve the vision.

 

Peter also sits on several Advisory Boards providing an independent viewpoint and, globally he is a sought-after keynote speaker, having spoken to over a million people over his 30+ year career to date. His unique and empowering style is a key draw card for many.

 

In 2002, Peter authored his first book, The Dream Is Everything, which tells Peters story from the early days in business and in life and the valuable lessons he’s learned along the way. 

 

2020 saw the release of his second book, Your Business Shouldn’t Need – Start to Replace Yourself in 180 Days”.  It outlines the key strategies business owners need to build a business that doesn’t solely rely on them, if they choose, to give them more choice and freedom that owning your own business should bring.

In 2005, Peter was brought in as an independent senior leadership adviser with the Manly Sea Eagles National Rugby League Team. He worked closely with Head Coach, Des Hasler, his elite players and their NRL squad, one on one and as an entire team. The leadership culture and thinking that Peter brought to the team was one part of the organisation’s strategy which contributed to winning NRL Premierships in 2008 and 2011. Peter’s leadership advice and expertise grew the players, empowering them to lead with influence contributing to seven NRL Final Series in a row. 

For the 2014 NRL season, Peter worked closely with Head Coach Michael Maguire and all 25 NRL players of the South Sydney National Rugby League Team. His Leadership Dynamics process was a new strategy that added to their overall Football program and contributed significantly to South Sydney winning their first Premiership since 1971. The NRL winning coach, Michael Maguire, understood the importance of growing his players in leadership and embraced some significant Leadership Dynamics strategies which contributed to the team’s NRL Premiership success.

In 2015, Alen Stajcic and the FFA engaged Peter to lead the Australian Women’s Football Team, The Matildas, at the Australian Institute of Sport, as part of their 2015 World Cup preparation, to develop a winning team culture as well as creating a strong Leadership Group. His mentoring contributed to The Matildas creating Australian Football history knocking Brazil out of the 2015 World Cup and progressing to the Quarter Finals. In October 2015, The Matildas took out the A-Team of the year award, recognised by the Australian Health “I Support Women in Sports Award” ahead of the Women’s Netball & Hockey Teams who are current World Champions. Alen understood the value of and welcomed his leadership being stimulated and agitated by Peter and being taken out of his comfort zone to strengthen his leadership and that of each player of the Matildas.

In September 2018, Peter was brought in by the Head Coach of the New Zealand Rugby League Team, Michael Maguire, to assist him to achieve the vision of a November 2021 World Cup victory.  

 

In February 2019 Peter was also contracted by the Head Coach of Wests Tigers NRL Team, Michael Maguire, to work alongside him and his players to build a winning team culture and to grow leadership thinking and behaviours. The COVID pandemic halted his process after the first year.

 

In April 2024, he was appointed as the Leadership Consultant of the NSW State of Origin team by the Head Coach, Michael Maguire. Peter was part of the High Performance Unit of the Blues, one piece of the jigsaw puzzle to help the team achieve a historic victory over Queensland, the third time in 45 years, NSW have won a decider in Queensland territory. 

If you would like to talk further about how Peter’s Leadership Dynamics process can be of benefit to you, please contact the team at Leadership Dynamics.