One Trait EVERY Business Owner Must Have to Be Successful.

The Health Risks of Owning a Business and What You Can Do

Here’s three quick but important questions for you, a quick true story that inspires me in my business and then 1 strategy to help you in your business you can start straight away:


The Questions

1. What’s the vision you have for your business? i.e. why do you do what you do?  (Can you say it in 1 – 2 sentences?)

2. How committed are you to it?

3. If you lead a team, how committed are they to your Vision?



The True Story

While you’re thinking about your answers to these, read the quick inspiring true story for today (and then read on for some strategies to help you)….


Dashrath Manjhi rose as usual that morning, quietly easing himself off his bed, careful not to wake his sleeping wife, Falguni, who was heavily pregnant with their second child.  She looked so beautiful lying there in the stillness of the morning in their little hut on the mountain. He’d see her later in the day when she’d bring him his lunch in the fields.  Encouraged by that thought, Dashrath slipped outside into the dawning day, and began his journey over the treacherous mountain pass to reach the fields of his employer.


The sun was high in the sky, beating down on Dashrath’s back as his pick hit the earth, over and over, his stomach rumbling with hunger.  Falguni should have been here by now.  Where was she?


Suddenly there was shouting from above – Falguni had fallen down the mountain pass and was critically injured.  


The nearest doctor was over 70 kilometers away and the love of his life was too unwell to make the journey over the mountain.  


Devastatingly, Falguni eventually died from her injuries.


Dashrath Manjhi, a grief stricken, poor, landless farmer, from one of the lowest Castes in India, in the remote mountain village of Bihar in the Gehlour Hills, made a decision that day, one that would change the course of his life, and those of his fellow villagers, forever.


Dashrath sold his only goat to purchase a rope, a hammer and a chisel to cut a path through the mountain so no one else had to suffer the same fate as his beloved Falguni.


Despite the noble intention of his task, Dashrath faced unrelenting ridicule from his neighbours – they thought it was ridiculous!  No none could cut a path through the mountain and who cares if a woman from a lowly Caste had died?!


Dashrath continued day and night for 22 years to make his vision a reality – he cut a path 110 meters long, 7.7 meters deep in some parts and 9.1 meters wide.  It reduced the journey from 70 kilometers down to 1km.


He was a national hero.


All Great Leaders

The conviction to his Vision and the conviction of his actions, made an invaluable contribution to the lives of many people, including those who ridiculed him for many years.


Later Manjhi said, “Though most villagers taunted me at first, there were quite a few who eventually lent me support by helping me dig, giving me food and helping me buy my tools.”    



What a staggering accomplishment and an amazing story about having the courage of your conviction to the Vision you have.



It was a shame Dashrath passed away before he saw his path eventually paved 30 years later.  That would have given him immense joy to see others catching his vision to improve the lives of his village and beyond.



Leaders, like Dashrath, who experience great success in their endeavours all have one Leadership trait in common – conviction.


Unadulterated conviction to their Vision.



Conviction to your Vision comes from the depth of your heart and spirit and it drives your passion as the business leader to lead your team with a compelling Vision.


Your deep-down conviction multiplies positive energy resulting in your team also becoming convicted about what needs to be done.



What are you convicted about? Why?

What aren’t you convicted about? Why not?



There is a huge difference between being effective and just focusing on Key Performance Indicators (KPI’s).  


Effectiveness is driven by conviction. The greater your will to succeed, the greater your conviction to achieve, the more you will hunt down better ways to achieve what you want to achieve.


When leading people, it’s the leader’s responsibility to grow the people they surround themselves with by growing their effectiveness, not just their efficiencies.



Are you being effective?

What aren’t you being effective about?

Who is effective? 

Who isn’t effective?



Effective leaders attract and empower the people they are leading to be convicted about achieving the Vision, totally sold out, united and driven, resulting in the team becoming one.



Is the team you lead sold out to the Vision?

What must you do to grow the conviction of the team you surround yourself with?


An effective leadership strategy to help you do this: One on Ones.

A highly effective leadership process to grow the conviction of those you lead is the power of One On One’s.  


To be an effective leader, you must have the ability to lead people one on one, empowering each individual’s heart by connecting with them to ensure that they are following you as the leader, not because they have to, but because they want to.  


When people follow you because they want to, this is the moment of conviction – heart and spirit.  The villagers who eventually offered help to Dashrath did so because they wanted to, inspired by his conviction to his Vision to build the path through the mountain.



Are people following you because they have to?

Are people following you because they want to?

Who do you need to empower?

Who do you need to influence?



When team members are convicted, it means they have a purpose.  


Conviction is personal. It comes from deep within our heart and our spirit.  


It is stronger than belief.


It is stronger than passion.


Each individual on the team who is convicted about the Vision will be accountable to themselves and accountable to the team to do whatever it takes to achieve it.  


A convicted team member is like gold.



As the leader, are you doing whatever it takes?

Who on your team is doing whatever it takes?

Who on your team isn’t?  

Do you know why?



To grow conviction in individuals requires your effective leadership, spending one on one time with those key people who have the potential to lead.


Growing conviction within your team members via one on ones results in effective leadership because you’re growing trust and belief through empowerment and raising the individuals self-worth.  This in turn grows their own personal accountability resulting in deeper loyalty allowing the leader to challenge the individual at a much deeper level because they are convicted about wanting to follow that leader who is making a real difference in their life.



Who do you need to believe in more?

Who do you need to empower more? 

Who do you need to challenge more? 

Who do you need more one on one time with? (focus on your top 20%)

Who isn’t loyal to you?

Who isn’t accountable?



You don’t need to be a well-known leader, or have 1,000,000 followers on Insta to get stuff done, you just need the courage of your convictions to blaze a trail for yourself and your team.  


But it starts with you, the leader. Then the momentum grows from there.



Are you leading with conviction?

Are you inspiring and growing conviction in those you lead?

Do you and your team have the conviction like Dashrath to achieve what you want to achieve?


If not, do you need a new Vision to ensure you make the most of every day we’re blessed with?



Thank you for taking the time to read my article.


I trust it plays a part in helping you grow your Leadership strength to live a better life.


Peter (Coxey)



I talk further about conviction in my book, “The Dream Is Everything”.

If you’d like to receive a FREE e-copy, (RRP $24.95), click here.

⚡️⚡️If you’d like to learn some more on how to cast vision and get your people on board or how to set up an effective one-on-one process, why not check out our flagship online program, High-Performance Team Fundamentals, which takes you through how to do it, step by step at your own pace? 

Hundreds already have.

Why not you too and why not now ?

Click here for all the deets.


Dashrath Manjhi, Wikipedia

Dashrath Manjhi, Moral Heros

Dashrath Manjhi: Some lesser known facts on the Mountain Man who worked for 22 years and carved a path through a mountain

How A Man Built A Road On The Mountain Without Support

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